An Apple iMac computer displaying a design or photo editing program on the screen, with a second monitor showing a webpage titled "The Smarter WordPress The". On the desk, there is a white wireless keyboard, a black mouse, a small white mouse pad, and a decorative ceramic cat figurine. To the left, a potted plant with green leaves is visible, and outside the window, a parking lot with cars and a building are seen at dusk.

WEBSITE STRATEGY & MANAGEMENT

Your website is open 24 hours a day.
Is it working for you?

A website that doesn't convert isn't a design problem. It's a strategy problem.

An Apple desktop computer with a keyboard, mouse, and a stand holding a smartphone on a dark desk. The computer screen displays a design program with multiple design templates and color palettes, partially framed by green plants in the foreground.

Most small business websites were built just to have something online, without making deliberate decisions about what a visitor should feel the moment they land, what they should do next, or how the words and structure should guide them through the sales funnel.

Your website is your hardest-working team member. It never sleeps, never has an off day, and makes a first impression on every single person who finds you. When it's built on a clear strategy — with copy that sounds like you, architecture that makes sense, and a user experience that moves people forward — it stops being a digital brochure and becomes a real business tool.

I bring both the strategic thinking and the writing to the table. I'll help you plan the structure, write the copy, and provide creative direction on the design — with landing pages built to convert and content developed with SEO in mind, connected to a CRM and email marketing platform to capture leads that lead to sales. I don't disappear after launch. Ongoing management and updates keep your site current, relevant, and performing.

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What's Included:

  • Website planning and content architecture

  • Website copywriting

  • Website design direction and creative oversight

  • Landing page strategy and optimization

  • SEO-informed content development

  • Ongoing website management and updates

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Let’s Work Together

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